EXECUTIVE AND LEADERSHIP COACH WITH THIRTY YEARS IN ENGINEERING

I work with senior technical leaders who want to lead more deliberately

Most of what you carry, you never chose to pick up.

Bring the heaviest thing on your plate. Spend twenty minutes on it, and you'll have a clearer read on what to pick up and what to put down.

At no cost.


I designed data storage systems for 30 years, the kind that have to keep running when one part of them fails. I was the person they brought the hard problem to. I sit on the other side of the table now, and the problems are less technical than they look.

A man with a beard and blue eyes smiling, wearing a blue button-up shirt, against a concrete wall background.

David Perry

Coaching since 2016 / One to one / Zürich or remote / English

RECOGNITION

Nothing is wrong. That is the confusing part.

Your calendar is full, and most of it is legitimate. The people around you are capable. The numbers are defensible. You are still the one everyone brings the hard decision to, and still the one who closes it.

At the end of the day, you can account, precisely, for what did not get done. What you handled well does not get the same accounting. It registers as the baseline, and goes unremarked, including by you.

This is not a capacity problem. More effort has stopped paying, because effort was never the constraint. The weight is not in how much you carry. It is in how little of it you chose.


So the first question is not how to carry it better. It is what you would put down, if putting it down were yours to decide.

WHAT CHANGES

The load does not get lighter. You get steadier.

The work does not remove what you are carrying. It changes who is carrying it.

Doing is what you produce. Being is who is producing it. Every leader carries a way of being they did not choose: it was assembled under pressure, it worked, and it is part of why you were promoted. Ontological coaching makes it visible, and then makes it optional. It shows up in three observable places, which are the language you use, the moods you operate from, and how you hold yourself when the pressure arrives.

For 30 years, I designed systems that had to keep running when one part of them failed. A leader is not different in that respect.

David Perry: a man with a beard and mustache, wearing a blue button-up shirt, sitting on a black wire chair with his hands clasped, in front of a concrete wall, next to a green lampshade on a wooden side table.

WHY DAVID

I have sat in the pressure you are describing

30 years in data storage, most of it in Silicon Valley and then Zürich. Pioneering work on early RAID systems, first in class and fully fault-tolerant. Then the internal algorithms and failover architecture for the generation after that, and later the management of storage systems and fibre channel networks.

I know what it means to be on the technological edge, to ship against a deadline that was never realistic, and to be the person in the room who says it will be fine.

I moved into coaching in 2016, trained as an ontological coach with Ontoco and the Newfield Institute, and I have taught mindfulness meditation.

The engineering did not go away. It shows up as precision in what is actually happening, and impatience with anything that sounds good but does not hold up.

I work with leaders one to one in Zürich and remotely, and I run several workshops a year.


A man with a beard smiling and talking in a restaurant decorated with colorful pillows, green plants, and pottery on shelves.

Some of this work happens in workshops, with a small group. Most of it happens inside an ordinary week, which is where it has to hold.

WAYS TO WORK TOGETHER

Where would you rather start?

One sets the direction. The other changes how you carry it. Each is complete in itself, and neither is a step towards the other.

One Day, In Person

Vista View

Eight hours, one to one, in Zürich or the Swiss Alps. A structured day to step back from all of it, the work and the role and the life around them, and design what comes next deliberately. You leave with a vision across seven dimensions of your life, a written manifesto of what you actually value, and practical steps you can start on Monday.

Shape
Eight hours, in person
Suits
Direction, not a single decision
Six Months

Steady State

Twelve 60-minute sessions, two weeks apart, opening with three hours of Essence Discovery. The gap between sessions is where the work is tested. For the pattern that returns whatever decision is in front of you.

Shape
12 sessions plus three hours
Suits
Holding up under the load you have

proof

What clients say they are done with

At the end of an engagement, I ask the same question every time: what old behaviors, thoughts, patterns, and feelings are you done with? These are their answers across nine years of asking that question. The repetition is the point.

Driving at maximum speed
Feeling like I don’t have a choice
Needing to be in control all the time
Not acknowledging the good work I do in a day, only because some didn’t get done
Negative self-talk, harshly judging myself
Having a poor work-life balance
Giving up my power
Feeling of being not enough
Being afraid of making mistakes
Racing to get the next promotion
Not being proud of myself and what I’ve created
Perfectionism

Nobody arrives asking for this. They arrive with a decision, a role that has stopped fitting, or a quarter that went well and did not feel like it. The list above is what turns out to have been in the way.

Questions

The things people ask before they book

Who do you work with?

Senior technical leaders across industries, in roles where they are already performing well. Technical describes how someone thinks rather than the sector they work in. About half lead technology functions, mostly inside organisations that are not technology companies.

What is the difference between Vista View and Steady State?

Vista View is one day and it sets direction. Eight hours, one to one, ending with a vision across seven dimensions of your life and a written manifesto. Steady State is six months and it changes how you carry the load: twelve sixty-minute sessions two weeks apart, plus three hours of Essence Discovery. Each is complete in itself, and neither is a step towards the other.

What is ontological coaching, in plain terms?

Most approaches work on what you do. This one works on who is doing it. The pattern you run shows up in three observable places, which are the language you use, the moods you operate from, and how you hold yourself when the pressure arrives. Those three are trainable, which is why insight on its own does not shift them.

What does it cost?

No pricing is published. Fit comes first, then the numbers. The First Look is 20 minutes at no cost, and no proposal follows unless you ask for one.

Do you work remotely?

Yes. Steady State runs remotely or in person in Zürich. Vista View is in person only, in Zürich or the Swiss Alps. Everything is in English.

How do we start?

With a First Look. Twenty minutes, at no cost. Bring the heaviest thing on your plate, and you will have a clearer read on what to pick up and what to put down. If coaching is not the right answer, I will say so, and where possible I will point you at what is.

THE FIRST LOOK

One conversation. Then you decide.

20 minutes, at no cost. We look at what you are actually carrying, and at the gap between the effort going in and what is coming back.


Length

20 Minutes


Cost

None


None. No proposal follows unless you ask for one.

Obligation


If coaching is not the right answer, I will say so, and where possible I will point you at what is.